When Billy Meets Jenny, He Notices That She's Wearing a Batman

question 90

Multiple Choice

When Billy meets Jenny, he notices that she's wearing a Batman t-shirt. He says to her, "I like comic books, too!" Which strategy for initiating interaction is Billy utilizing?

• A) Establishing common ground
• B) Engaging in a critical interchange
• C) Showing evidence of negative, irritable behavior
• D) Making a weak demand

---

Definitions:

A/B Testing

A statistical way of comparing two versions (A and B) of a webpage or app against each other to determine which one performs better.

Key Performance Indicator

A measurable value that demonstrates how effectively a company is achieving key business objectives.

Advertising Equivalency

A metric used to compare the value of traditional advertising space to publicity or media coverage achieved through other means.

Social Media Equivalency

A valuation method that attempts to equate social media efforts and activities with traditional advertising value.