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Critical Thinking Questions Case 1-1 Your Manager Has Just Asked

question 13

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Critical Thinking Questions Case 1-1 Your manager has just asked you to create a PowerPoint slide presentation to be delivered at your company's next sales meeting. She expects you to construct the presentation slide by slide based on data in a Word document. You are ready to send the completed PowerPoint presentation to your manager and all along you knew it was important to keep the size of the presentation small. Which of the following are you most likely to use to accomplish this?


Definitions:

Marketing Concept

The idea that a firm’s long-term success must include a companywide effort to satisfy customer needs and wants.

Sales Presentation

A pitch or demonstration given to prospective buyers with the goal of making a sale by highlighting the benefits and features of a product or service.

Product's Major Features

The primary attributes or characteristics that define a product and differentiate it from competitors.

Trial Closes

Techniques used in sales to ask potential customers for a decision on a minor aspect of a purchase, used to gauge the readiness for the final buy.

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