Navigability Refers to the Degree to Which the Website Hosts

question 15

True/False

Navigability refers to the degree to which the website hosts relevant information that the user deems valuable and informative in nature.

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Definitions:

Consumer Purchase Decision Process

The stages a buyer goes through in making choices about which products or services to buy, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Alternative Evaluation

The stage in the consumer decision-making process where individuals compare different products or brands they have identified as being capable of satisfying their need.

Postpurchase Behavior

The actions and reactions of consumers after purchasing a product or service, including satisfaction, regret, or loyalty.

Repeated Experience

A scenario in which an individual encounters the same event, activity, or situation multiple times, leading to familiarity or skill improvement.