Case-Based Critical Thinking Questions

question 28

Multiple Choice

Case-Based Critical Thinking Questions
Case 4-1
In PowerPoint 2016, Jake wants to change the slide background to a photo on his computer. He is walking through a tutorial given to him by a co-worker.
-Once the picture is inserted, Jake notices that it is too dark. He drags the _____ slider in the Format Background task pane to the right.

• A)Fill
• B)Transparency
• C)Contrast
• D)Light

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Definitions:

Nonpersonal Selling

Consists of advertising, sales promotion, direct marketing, and public relations.

Advertising

Paid nonpersonal communication usually targeted at large numbers of potential buyers.

Direct Mail

A marketing strategy involving the sending of advertisements or promotional materials directly to potential customers via postal mail.

Sales Communication

The process of exchanging information and messages between a seller and potential or existing customers to facilitate the selling process.