Some Pure-Play E-Retailers Succeed by Targeting a Niche Market Instead

question 64

True/False

Some pure-play e-retailers succeed by targeting a niche market instead of competing with larger e-businesses.

---

Definitions:

Raw Material Costs

The expenses associated with acquiring the unprocessed materials required for the production of goods or services.

Demand Curve

A chart displaying how consumer demand for a product varies based on its price.

Consumer Income

The total amount of income available to an individual or household for spending, saving, and investing after taxes.

Supply Curve

The supply curve is a graphical representation showing the relationship between the price of a good and the quantity supplied by producers.