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If the price index is 100 this year,then:
Typical Consumers
Average or representative users of a product or service, reflecting the common characteristics of a target market.
Innovators
Individuals or organizations that introduce new ideas, products, or methods, often leading the way in developments and changes within their field.
Early Adopters
Individuals or businesses who use or adopt new products, services, or technologies before the majority of the population does.
Product Life Cycle
The cycle through which every product goes through from introduction to withdrawal or eventual demise.
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