Which of the Following Is an Example of Basic Research

question 112

Multiple Choice

Which of the following is an example of basic research?

• A)Conducting animal tests to determine if a product contains irritants
• B)Soft drink bottlers testing consumer reactions to their advertisements
• C)A statistician calculating the odds of winning a promotional sweepstakes that a company is running
• D)A catalog sales company timing its operators to see how many calls each is handling per day
• E)A chemist building a mathematical model of the atmosphere of Jupiter

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Definitions:

Supply Chain

The entire system of producing and delivering a product or service, from the initial sourcing of materials to the final delivery to consumers.

Logistics Management

Logistics management is the part of supply chain management that plans, implements, and controls the efficient, effective forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption to meet customers' requirements.

Channel Captain

A dominant firm that controls or leads the behavior of other members in a distribution channel, influencing standards, cooperation, and focus.

Direct Channel

A marketing path that involves no intermediaries between the producer and the consumer, allowing for direct business transactions.