A _________ Is a Color Gradient in Which the Background

question 47

Short Answer

A _________ is a color gradient in which the background color transitions from a starting color to an ending color along a straight line.

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Definitions:

Central Route Persuasion

An approach to persuasion where the message is deeply analyzed, causing permanent shifts in viewpoints.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or emotional responses rather than the merit of the persuasive message itself.

Central Route Persuasion

A technique of convincing that requires thorough examination of a message's substance, focusing on rational arguments and proof.

Cognitive Dissonance

The psychological unease felt by someone who simultaneously maintains two or more conflicting beliefs, values, or concepts.