Kotlowitz Argues That If You Lower Your Expectations, Particularly with Kids

question 13

True/False

Kotlowitz argues that if you lower your expectations, particularly with kids, they will meet only those low expectations.

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Definitions:

Alternative Evaluation

The process in which consumers compare different products or brands on various attributes to make a purchasing decision.

Consideration Set

A group of brands or products a consumer evaluates when making a purchase decision.

Criteria

Standards or benchmarks used to evaluate or make decisions about something.

Postpurchase Behavior

The actions and reactions of consumers after buying and using a product, including levels of satisfaction, repeat purchases, and feedback or complaints.