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What Is Meant by the Term Marketing Concept, and What

question 15

Essay

What is meant by the term marketing concept, and what departments of a company does it affect?


Definitions:

Implicit Attitudes

Unconscious beliefs or feelings towards objects, people, or situations that can influence behavior and perceptions.

Accessible

Easily reached or obtained; easy to understand or appreciate.

Automatically

Occurring involuntarily or without conscious thought, as in actions or processes in the human body or computers.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, policies, or societal expectations.

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