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What Does It Mean for a Company to Be Marketing-Oriented

question 93

Essay

What does it mean for a company to be marketing-oriented? What are the most important factors involved in being marketing-oriented?


Definitions:

Collateral

Assets pledged by a borrower to secure a loan or other credit, and subject to seizure in the event of default.

Debtor

An individual or entity that owes money or an obligation to another, the creditor.

Secured Party

A lender or creditor who has an interest, typically through a lien, in the collateral offered by a borrower or debtor to secure a loan or obligation.

Obligation

A legal or moral duty or responsibility one party has towards another.

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