A Commercial for the Drink SunnyD Explains How Nutritious It

question 161

Multiple Choice

A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's

• A)target market.
• B)consumer advocates.
• C)marketing strategy.
• D)marketing mix.
• E)marketing tactic.

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Definitions:

Forward Market

A financial market in which participants can enter into contracts to buy or sell assets at a specified future date and price.

Spot Market

The Spot Market is a public financial market in which financial instruments or commodities are traded for immediate delivery.

Foreign Currency

The currency of another country, which is required for foreign trade and investment.

Hedge

An investment or action taken to reduce the risk of adverse price movements in an asset.