Deciding to Add Gel Insoles to Its Running Shoes Would

question 16

Multiple Choice

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

• A) price
• B) good
• C) product
• D) promotion
• E) distribution

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Definitions:

Liable

Legally responsible or obligated, often in the context of owing compensation for harm or damages caused.

Liability

A legal responsibility for one's actions or omissions, which may result in having to pay damages or make restitution in a civil lawsuit.

Instrument

A legal document formally evidencing a right, obligation, or financial transaction.

Certifies

Indicates the act of confirming or acknowledging something officially.