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When DuPont Develops New Carpet Fibers That Are Highly Stain-Resistant

question 138

Multiple Choice

When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?


Definitions:

Testable Explanation

A hypothesis that can be supported or refuted through experimentation and observation, forming the basis of scientific inquiry.

Time-Tested

Proven to be reliable or effective over a long period of time.

Physical Environment

The surroundings or conditions in which a person, animal, or plant lives or operates, including air, water, and land.

Ecosystem

Living creatures and the non-living parts of their habitat come together, forming a system through interaction.

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