The Forces of the Marketing Environment Primarily Affect Marketers in Three

question 123

Multiple Choice

The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities; and they

• A) affect a marketing manager's decisions and actions by influencing buyers' reactions to the firm's marketing mix.
• B) dictate that changes be made to the existing marketing mix despite any negative reactions from customers.
• C) make most new products obsolete very quickly so that research and development must continually develop new products.
• D) cause most advertising to be ineffective at communicating product benefits due to rapidly changing environmental forces.
• E) change a customer's decisions about the appropriate marketing mix for the company and its various products.

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Definitions:

Interrogatory

A formal set of written questions required to be answered under oath by a party in a lawsuit as part of the discovery process.

Quasi In Rem Jurisdiction

A legal principle allowing a court to exercise jurisdiction over an out-of-state defendant's property within the jurisdiction for the purpose of the lawsuit.

Subject Matter Jurisdiction

The authority of a court to hear cases pertaining to a specific type of issue or within a particular category of legal matters.

Concurrent Federal Jurisdiction

A situation where both federal and state courts have the authority to hear and decide on the same case.