The Marketing Concept Is a Philosophy That States That an Organization

question 28

Multiple Choice

The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also

• A) increase market share.
• B) increase sales.
• C) achieve the organization's goals.
• D) produce high-quality products.
• E) coordinate its activities to increase production.

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Definitions:

Individualism

A moral, political, or social outlook that emphasizes the moral worth of the individual and the pursuit of individual goals.

Authority

The power or right to make decisions, give orders, and enforce obedience.

Generation Y

Also known as Millennials, this demographic cohort follows Generation X and is characterized by individuals born between 1981 and 1996.

Diverse Cultural Backgrounds

The varied ethnic, national, traditional, and social backgrounds from which people hail, contributing to a rich multiplicity of experiences and perspectives.