In Managing Customer Relationships, the Three Primary Ways Profits Can

question 116

Multiple Choice

In managing customer relationships, the three primary ways profits can be obtained are by

• A)acquiring new customers, enhancing the profitability of new customers, and shortening the duration of relationships with existing customers.
• B)enhancing the profitability of existing customers, eliminating customers who provide smaller profits, and finding new customers.
• C)extending the length of relationships with customers, cutting organizational costs, and enhancing the profitability of new customers.
• D)eliminating long-term customers who have decreased purchases, finding new customers, and increasing sales to existing customers.
• E)enhancing the profitability of existing customers, extending the duration of relationships with customers, and obtaining new customers.

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Definitions:

Volume-Based Discount

A pricing strategy where the price per unit of goods decreases as the quantity purchased increases, designed to encourage larger orders.

Pricing Schedule

A pricing schedule lists the prices for goods or services, often varying based on quantities purchased, contract length, or buyer types, to accommodate different purchasing scenarios.

Quantity Ordered

The total number of units of a product or service that a customer commits to buying at a specific time.

Economic Order Quantity

A model used in inventory management to determine the optimal order quantity that minimizes the total cost of inventory, including ordering and holding costs.