A Market Orientation Requires the Organization Wide Generation of Market

question 103

True/False

A market orientation requires the organization wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it.

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Definitions:

Ebbo Gospels

An early medieval illuminated Gospel book known for its unique and expressive Carolingian art style.

Northern Linear Tradition

A style of artistic representation characterized by the use of straight lines and clear, precise contours, commonly found in the art of northern Europe.

Carolingian Empire

A large Frankish-dominated empire in Western and Central Europe during the early medieval period, founded by Charlemagne in 800 AD.

Ottonians

Pertaining to the dynasty that ruled the Germanic Holy Roman Empire from the 10th to the early 11th century, known for its contributions to pre-Romanesque art and architecture.