Your Competition Is Beating You on Price in Your Most

question 34

Multiple Choice

Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing.
Which of the following slogans should you use to convey this message most effectively?

• A) "Every Day You Get Our Best"
• B) "Growing and Protecting Your Wealth"
• C) "Expect More. Pay Less"
• D) "There Is No Substitute"
• E) "Always On Time . . . Or You Don't Pay A Dime"

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Definitions:

Straight-line Method

A method of accounting for depreciation that allocates an asset's cost evenly over its useful life.

Called Bonds

Bonds that an issuer redeems before their maturity date at a specified call price.

Callable Bonds

Bonds that can be redeemed (called) by the issuer prior to their maturity date, typically at a premium above their par value.

Interest Payable

The amount of interest expense that has been incurred but not yet paid by a company, typically related to loans or credit.