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Sami Poole Recently Graduated from an East Coast University and Has

question 110

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Sami Poole recently graduated from an East Coast University and has joined a small start-up based in New York City. One of his first assignments is to work collaboratively with other members of the marketing team to draft the marketing plan for the next fiscal year. Sami is highly skilled in conducting secondary research and as an alumnus of his university; he continues to have complimentary access to the university's library resources. He's now realizing how important data analysis is to firms and is glad he took a marketing research course. Sami is utilizing the library resources to uncover information about a variety of external factors that could provide opportunities or threats and is exploring such factors as competitive, economic, political, legal, regulatory, technological, and sociocultural. Which section of the marketing plan would be most appropriate for the information that Sami is obtaining through secondary market research?

Definitions:

Customer Investments

Definition: Financial or non-financial resources that customers commit to a brand, product, or service, expecting some form of value or return.

Social Media

Social media encompasses a range of online platforms and applications where users create, share, and interact with content, enabling wide dissemination of information and rapid communication.

Social Media Relationship

The connection and interaction that occur between brands and consumers or between individuals on social media platforms.

Interactions

The actions or engagements between two or more entities or individuals, often measured to assess the effectiveness of communications, marketing strategies, or user experiences.