Identifying and Analyzing a Target Market and Developing a Marketing

question 92

Multiple Choice

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

• A)Establishing marketing objectives
• B)Coordinating marketing activities
• C)Organizing marketing functions
• D)Developing a marketing strategy
• E)Planning marketing activities

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Definitions:

Leadership Strength

The consolidation of various attributes and skills that empower an individual to effectively lead, guide, and influence others toward achieving shared goals.

Intimidation

The act of making someone feel frightened or overawed, especially in order to influence their behavior.

Delegation

The act of assigning to another; authorization and entrustment of tasks; enlistment of the energy and talents of others to accomplish more than would be possible working alone; a leadership skill required for multiplying effectiveness, including the following rules: Don’t delegate the bad jobs, saving the good ones for yourself; use delegation as a development tool; delegate work fairly among all employees; insist on clear communications; and learn to live with work styles that are not like your own.

Effective Delegation

The process by which a leader assigns responsibility and authority to others, empowering them to complete tasks.