Realizing an Increase in Both the Number of Consumers Who

question 51

Multiple Choice

Realizing an increase in both the number of consumers who are environmentally-conscious and the number of consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a ____ while the strategic window is open.

• A)marketing mix
• B)market opportunity
• C)objective
• D)requirement
• E)goal

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Definitions:

Subcontracting

The practice of assigning or outsourcing parts of the contractual work to third parties, often to leverage specialized skills or achieve cost efficiencies.

Inventory

The goods or materials a business holds for the ultimate goal of resale or production.

Aggregate Planner

A tool or process used to determine the optimum levels of production, inventory, and workforce required to meet forecasted demand while minimizing costs.

Basic Strategies

Fundamental approaches or methods applied in planning and decision-making to achieve desired business outcomes or objectives.