Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Depreciation

The systematic allocation of the cost of a tangible asset over its useful life, reflecting the decrease in value due to wear, tear, or obsolescence.

Product Cost

encompasses all costs incurred to produce a product, including direct materials, direct labor, and manufacturing overhead.

Advertising

A marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea.

Period Costs

Costs that are not directly tied to the production of goods and are expensed in the accounting period they are incurred, such as sales and administrative expenses.