High Gliding Air Academy Is Developing Its Marketing Mix for the Coming

question 42

Multiple Choice

High Gliding Air Academy is developing its marketing mix for the coming year. Its managers know that they must first select ____ which may be the most important decision they make in the planning process.

• A) the promotional strategy
• B) a distribution method
• C) the pricing strategy
• D) a target market
• E) the desired profit margin

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Definitions:

Gallons

A unit of volume measurement used primarily in the United States, equivalent to 3.785 liters.

Liters

A metric unit of volume equal to one cubic decimeter, used to measure liquids and gases.

Reception

The act or process of receiving guests or answering calls in settings such as hotels, events, or offices.

USDA

The United States Department of Agriculture, an agency overseeing agriculture, food safety, and rural development.