Which of the Following Statements About the Marketing Mix Is

question 53

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A) The selection of the target market serves as the basis for the creation of the marketing mix.
• B) Marketing strategy utilizes the marketing mix to develop a message that is consistent with the business-unit and corporate strategies.
• C) Each element of the marketing mix must be precisely matched with the needs of the target market.
• D) Once a marketing mix has been created for a particular target market, it cannot be changed until a new strategic window opens.
• E) Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

Classical Conditioning

The process of learning through the repeated combination of two stimuli, with the outcome being that a response initially elicited by the second stimulus is over time triggered by the first stimulus independently.

Meat Powder

A product derived from dehydrated and pulverized meat, used in various culinary or laboratory experiments.

Bell

A device that produces sound through the vibration of a metal component, often used for signaling or alert purposes.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.