Emma Is Responsible for Developing and Implementing the Marketing Plan

question 47

Multiple Choice

Emma is responsible for developing and implementing the marketing plan for a new type of walking shoe targeted toward older women. Her responsibility includes making sure that the production and deliveries to the retail stores are coordinated for this new product. In order for the marketing implementation to be successful, Emma should be sure the needs of ____ customers are met.

• A) the external
• B) the internal
• C) both the internal and external
• D) the planned
• E) both the planned and realized

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Definitions:

Marketing

A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.