​You Are Leading the Breakout Session on Developing the Marketing

question 128

Multiple Choice

​You are leading the breakout session on developing the marketing strategy at your company's strategic planning conference. You have prepared discussion guidelines and rules of engagement to keep all attendees in the session focused on the task at hand.Your guidelines for developing the company's marketing strategy

• A)suggest that the marketing objectives be written in general terms so that the strategy and be change along the way if necessary.
• B)suggest that the target market should be identified before the marketing objectives are established.
• C)suggest that the target market should be selected to fit the marketing mix.
• D)suggest that the marketing objectives should be consistent with both the business-unit and the corporate strategies.
• E)suggest that marketing should not worry about the strategy's impact on company profits because the finance department will handle that aspect.

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Definitions:

Work Procedures

Work Procedures are systematic instructions compiled by an organization to help workers carry out complex routine operations, aiming to achieve efficiency, quality output, and uniformity of performance.

Internet Connection

The means by which individuals or organizations access the Internet, using technologies like DSL, cable modem, Fiber, or wireless.

Availability

The degree to which a system, component, or data is accessible and usable upon demand by an authorized entity.

Outsources

The practice of hiring third parties to perform services, handle operations, or provide goods that are either difficult to manage or outside the company's expertise.