SiriusXM Radio Is Concerned About How the Increasing Use of Smartphones

question 20

Multiple Choice

SiriusXM Radio is concerned about how the increasing use of smartphones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. SiriusXM's process is called

• A) environmental scanning.
• B) target marketing.
• C) surveying.
• D) environmental analysis.
• E) dynamic responsiveness.

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Definitions:

Competitive Market Economy

An economic system where a large number of buyers and sellers interact, resulting in the efficient allocation of resources through competitive pricing.

New Product

A good, service, or idea that has been recently introduced to the market, offering novel features or benefits to consumers.

Competitive Price-Searcher Market

A market structure where firms have some degree of market power in setting prices due to product differentiation, but still face competition from other firms.

Losses

The amount by which costs exceed income, resulting in a negative financial outcome for businesses or individuals.