Nabisco Learned That Health-Conscious Consumers Preferred Lower Fat Snack and Lower-Carbohydrate

question 5

Multiple Choice

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

• A)Environmental scanning
• B)Environmental marketing
• C)Demarketing
• D)Segmentation
• E)Environmental analysis

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Definitions:

Transfer of Training

The effective application of skills, knowledge, or behaviors learned in a training context to the job or work environment.

Trainees

Individuals who participate in training programs with the goal of improving their skills, knowledge, or performance in a particular area.

Activities

Tasks or actions undertaken as part of a learning process to reinforce skills or concepts.

Vertical Transfer

The application or generalization of skills, knowledge, or attitudes acquired in a learning situation to a different context that requires higher-order understanding or performance.