UPS Is Considering Its Distribution Strategy for the Next Five

question 93

Multiple Choice

UPS is considering its distribution strategy for the next five years. As part of the strategy development, UPS is investigating the use of radio frequency identification, consumer payments through smart phones, Facebook, and Twitter and how they might use these to interface with their customers. UPS is most likely engaging in

• A)product differentiation.
• B)monopolistic competition.
• C)technology assessment.
• D)distinctive promotional methods.
• E)innovative marketing.

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Definitions:

Feminist Approaches

A range of methodologies and perspectives which aim to understand the nature of gender inequalities in society, and to promote gender equality.

Hostile Environment

A form of sexual harassment where conduct directed at a person because of her or his sex or sexuality unreasonably interferes with the person’s ability to perform her or his job.

Sissy

A pejorative term often used to describe a person perceived as lacking courage or masculinity, which reflects biased gender stereotypes.