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Through Technology Assessment, Managers Try to Foresee the Effects of New

question 142

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Through technology assessment, managers try to foresee the effects of new products and processes on the firm's operations and on society.


Definitions:

Privileged

Having special rights, advantages, or immunities not available to all, often based on social, economic, or political factors.

Hypodermic Needle Model

A model of communications suggesting that media messages are injected directly and uniformly into the minds of a passive audience, leading to immediate and powerful effects.

Sociologists

Experts or scientists who study the development, structure, and functioning of human society.

Media

The various means of communication, such as television, radio, newspapers, and the internet, that reach or influence people widely.

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