​Your Marketing Team Has Started the Analysis of Your Company's

question 174

Multiple Choice

​Your marketing team has started the analysis of your company's marketing environment. Competition has been very intense in recent years in your industry, so you decide to place more emphasis on analyzing the competitive forces in your industry. You group your competitors into the four types that a firm normally faces.In general, which one of the four types of competitors do you think will be the most formidable for your company?

• A)Total Budget Competitors​
• B)Features-Oriented Competitors
• C)Brand Competitors
• D)Generic Competitors
• E)Product Competitors

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Definitions:

Tectonic Forces

The movement and dynamics within the Earth's crust that result in the formation of geological features.

Burial

The act of placing something under the ground, often related to interring a body or concealing an object.

Contraction

The process of becoming smaller or shorter, often in reference to the cooling and solidifying of the Earth's crust which can lead to tectonic activities.

Differential Stress

Stress applied unevenly in different directions, leading to deformation of Earth's crust.