Marketers Live in a World of Constant Change, and Their

question 121

Multiple Choice

Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment.
Which one of the following statements is true?

• A) The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components.
• B) The negative effects of technology include concerns over privacy and intellectual property protection.
• C) Consumers' use of mobile devices to access the Internet has been declining over the last few years.
• D) Technological innovations are created only by private companies.
• E) We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.

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Definitions:

LANs

Local Area Networks, which are networks covering a small geographic area, like a home, office, or building, for computers and devices to communicate within.

Mainframes

Relatively large computers used in large enterprises for extensive computing applications that are accessed by thousands of users.

Cloud Computing

The delivery of computing services over the internet, allowing for on-demand access to computing resources without direct active management by the user.

Computing Resources

The various components (hardware, software, data) and capabilities (processing power, storage) that are available for use in computational tasks.