Which of the Following Is a Primary Difference Between Cause-Related

question 105

Multiple Choice

Which of the following is a primary difference between cause-related marketing and strategic philanthropy?

• A)Cause-related marketing is short term only while strategic philanthropy is an ongoing approach that lasts for years or even decades.
• B)Strategic philanthropy fulfills a firm's primary social responsibilities while cause-related marketing does not.
• C)Cause-related marketing is unlikely to have a positive effect on society while strategic philanthropy always benefits society.
• D)Strategic philanthropy can take on both a financial and nonfinancial format while cause-related marketing only involves financial contributions.
• E)Customers are likely to feel good about themselves when supporting a cause-related marketing campaign but are unlikely to notice strategic philanthropy.

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Definitions:

Planning Phase

The initial stage in project management or business strategy formulation where objectives are set, and procedures to achieve them are outlined.

Market Goals

Objectives that a company or organization aims to achieve in its target market, such as increasing market share, revenue, or customer satisfaction.

Incremental Sales Revenue

Additional revenue generated from the sale of additional units of a product or service.

Incremental Marketing Effort

Additional marketing activities that are undertaken to build upon the initial marketing strategy.