Distribution-Related Ethical Issues Arise When Marketers

question 100

Multiple Choice

Distribution-related ethical issues arise when marketers

• A) do not provide intermediaries with enough information about how a product is priced.
• B) force channel intermediaries to behave in a specific manner.
• C) bribe salespeople to push one product over another.
• D) fail to disclose information to consumers about the risks associated with using a product.
• E) distribute a product that is very similar to a competing product.

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Definitions:

Delegation

The assignment of authority and responsibility to another person to carry out specific activities while retaining ultimate accountability for the outcome.

Supervision and Subordination

The management process involving overseeing employees' work and guiding their performance, while those employees are in roles of lesser authority.

Centralization

The degree to which decision-making authority is concentrated at higher levels within an organization.

Decentralization

The process of distributing or dispersing functions, powers, people, or things away from a central location or authority.