Scenario 3

question 317

Multiple Choice

Scenario 3.4 Use the following to answer the questions.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996, and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically modified soy beans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 3.4. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

• A) cause-related marketing effort.
• B) ethical responsibility.
• C) green marketing strategy.
• D) philanthropic activities.
• E) environmental strategy.

---

Definitions:

Maturity

The state of being fully developed physically or mentally, often associated with adulthood and the ability to respond to the environment in an appropriate manner.

Muscular-anal Stage

In psychoanalytic theory, the muscular-anal stage is part of the psychosexual development stages, focusing on toilet training and the child's ability to control bodily functions.

Adulthood Stage

A period in human development characterized by fully developed physical growth, maturity, and the assumption of adult roles and responsibilities.

Generativity Versus Isolation

A stage in Erik Erikson's theory of psychosocial development where middle-aged adults face the challenge of contributing to the next generation or feeling disconnected and isolated.