Saks Fifth Avenue Wants to Learn About Its Consumers' Attitudes

question 101

Multiple Choice

Saks Fifth Avenue wants to learn about its consumers' attitudes toward online purchases. There are numerous studies that are available about consumers and online buying, but Saks believes its customers might be different from the usual online consumer profile, so they decide to conduct their own study. If Saks were to use the available data about consumer attitudes, it would be using ___ data; however, if Saks does its own study it would collect ______ data.

• A) descriptive; primary
• B) experimental; descriptive
• C) secondary; primary
• D) primary; secondary
• E) secondary; descriptive

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Definitions:

Professional Relationships

Interactions and connections between individuals in a work environment that are based on mutual respect, and professional boundaries.

Human Relations Skills

The abilities that facilitate interaction and communication with others, essential for resolving conflicts and fostering healthy work environments.

Leadership Positions

Roles within an organization that entail directing, influencing, and managing others to achieve goals.

Blind Area

Part of the Johari window model, referring to information that others know about a person but the person is unaware of.