Carlos Was Given the Task of Conducting a Research Project

question 46

Multiple Choice

Carlos was given the task of conducting a research project for his firm and proceeds with the following steps: he asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?

• A)Collecting data
• B)Defining and locating problems
• C)Interpreting research
• D)Designing the research project
• E)Reporting research findings

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Definitions:

Panathenaic Procession

An ancient Athenian festival celebrating the birthday of the goddess Athena, featuring a grand procession to the Acropolis.

Contrapposto

An art term that describes a human figure standing with most of its weight on one foot so that its shoulders and arms twist off-axis from the hips and legs, giving the body a more dynamic and relaxed appearance.

Doryphoros

Greek, “spear bearer.”

Kritios Boy

An ancient Greek sculpture from around 480 BC, considered one of the earliest known examples of classical contrapposto pose.