Which Step in the Marketing Research Process Involves the Use

question 12

Multiple Choice

Which step in the marketing research process involves the use of data analysis and statistical techniques to help draw conclusions?

• A) Locating and defining problems or research issues
• B) Developing hypotheses
• C) Collecting data
• D) Interpreting research findings
• E) Reporting research findings

---

Definitions:

Nonoccurrence

The failure or absence of an event or condition that was anticipated or required.

Event

A specific occurrence or happening, often of significance, that takes place at a particular time.

Agreement

A mutual understanding or arrangement between two or more parties outlining terms and conditions for a specific purpose.

Payee

The party in a financial transaction who receives payment.