Use the Following to Answer the Questions

question 164

Multiple Choice

Use the following to answer the questions.
Lil' Angels Kids Spa offers various treatments designed to appeal to the younger customer. Treatment options include manicures, pedicures, facials, tea parties, and dress up photos. Parents can even purchase a birthday party package. Currently, Lil' Angels offers its services only to girls under the age of 14. Originally begun in Delaware, Lil' Angels is considering opening its spa/salons in other parts of the country and is planning to expand its offerings to girls aged 14 to 17. The company realizes that some changes may be needed. For example, management wants to find out if the older girls will be interested in their birthday party and tea party services.
Refer to Scenario 5.1. Lil' Angels Kids Spa is currently using a(n) ____ targeting strategy.
Cc

• A) undifferentiated
• B) exclusive
• C) concentrated
• D) differentiated
• E) selective

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Definitions:

Franchisor

A business entity that grants the right to use its business model and brand to an independent operator, known as a franchisee, in exchange for a fee.

Small Business Ownership

The operation and management of a small enterprise, typically characterized by a limited number of employees and relatively low volume of sales.

Franchising

A business model that allows individuals or entities to operate a store or restaurant by licensing a brand and business system from a franchisor.

Disadvantages

Negative or less favorable aspects of a situation, plan, or decision.