Use the Following to Answer the Questions

question 72

Multiple Choice

Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
Refer to Scenario 5.2. GE Transportation is most likely using a(an) ______ targeting strategy, segmenting by ________ variables.

• A) Undifferentiated; benefit expectations
• B) Differentiated; benefit expectations
• C) Differentiated; volume usage
• D) Concentrated; volume usage
• E) Concentrated; geographic location

---

Definitions:

Rhymes

Literary devices featuring the repetition of similar or identical sounds in the final syllables of words, commonly used in poetry and songs.

Letters

Characters that constitute the written form of a language, used to represent sounds or words.

Chunk

A unit of information or memory, often used in cognitive psychology to describe how pieces of information are grouped together for easier processing and recall.

Engagement

The degree of attention, curiosity, interest, optimism, and passion that people show when they are learning or being taught, which extends to the level of motivation they have to learn and progress in their education.