Taco Bell Has Been Very Inventive in Partnering with Companies

question 83

Multiple Choice

Taco Bell has been very inventive in partnering with companies such as Frito Lay to create new menu items. Recently Taco Bell developed the Nacho Cheese Doritos Locos Tacos, a Taco Supreme® made with premium seasoned beef, crisp lettuce, diced juicy red ripe tomatoes, real cheddar cheese, and topped with cool reduced-fat sour cream, in a shell made from Nacho Cheese Doritos® Chips. Prior to the partnership and roll-out of product throughout the Taco Bell system, a _______ was conducted where several "test" stores carried the products for a limited time and Taco Bell and Frito Lay could measure the actual sales to gauge the strength of the brand and opportunity for success.

• A) market test
• B) market analysis
• C) sales forecast
• D) company sales prediction

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Definitions:

Hamburgers

A popular fast-food item typically made of ground beef, chicken, or other meats, served inside a split bun.

Government's Revenue

The total income received by the government from its various sources, including taxes, fees, fines, and other charges, used to fund public services and obligations.

Excise Tax

A type of tax charged on goods produced within the country; it is often levied on items such as alcohol, tobacco, and gasoline.

Hamburgers

A widely favored dish made up of a grilled or fried patty of minced meat, typically beef, served between slices of a bun or roll.