Axe Has Been a Successful Marketer of Men's Body Spray

question 175

Multiple Choice

Axe has been a successful marketer of men's body spray, deodorant, and antiperspirants and is a division of Unilever. Axe supports a variety of fragrances and releases new products which are supported by marketing efforts including racy advertising spots and a company-owned YouTube channel. The individuals who purchase Axe deodorant or body spray for their own personal use represent Axe's _____ market, while retailers such as Target, KMart, WalMart, and grocery stores such as Kroger represent the company's __________ market.

• A) consumer; business
• B) primary; secondary
• C) primary; reseller
• D) reseller; derived

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Definitions:

Labeling

Refers to the process of classifying and naming behaviors, individuals, or groups based on perceived characteristics, often influencing how they are treated by others and self-identity.

Social Control

Mechanisms, strategies, and institutions society uses to persuade or enforce conformity to its norms and laws.

Recidivism

The tendency of a convicted criminal to reoffend, often used in the context of the rate at which former prisoners commit crimes.

Released From Prison

The act of being discharged from incarceration after completing a sentence or being granted parole or pardon.