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What Are the Major Steps of the Target Market Selection

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What are the major steps of the target market selection process?


Definitions:

Norm System

The set of rules and standards shared by a group that guides and constrains the behavior of its members.

Cultural System

An organized collection of symbols, values, norms, and practices shared by a group, which guides behavior and influences social life.

Sanction

Measures taken by countries or international bodies to penalize others for certain behaviors or actions, often involving trade restrictions or economic penalties.

Social Control

Mechanisms, strategies, and institutions by which societies attempt to regulate individual behavior to maintain order and conformity.

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