When the Needs of Individual Consumers in a Target Market

question 188

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organization can satisfy most customers with a single marketing mix, the best approach to use may be the ____ strategy.

• A) undifferentiated
• B) differentiated
• C) segmented
• D) concentrated
• E) heterogeneous

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Definitions:

Sociobiology

A scientific field that studies social behaviors in terms of evolutionary biology, focusing on how such behaviors are genetically inherited and contribute to survival.

Gerontology

The scientific study of old age and aging.

Ontology

The philosophical study of the nature of being, existence, or reality, as well as the basic categories of being and their relations.

Morphology

The study of the form and structure of words and their parts in a language.