A Disadvantage of the Concentrated Targeting Strategy Is That

question 87

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

• A) the firm's financial condition is tied to a single and specialized marketing mix.
• B) large sales volumes cannot be generated.
• C) production costs may be higher than with other strategies.
• D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E) marketing costs are often higher than for other strategies.

---

Definitions:

Separate Component

A distinct element that is part of a larger system or structure, contributing to its function or makeup.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, leading to self-actualization.

Humanistic Psychology

A psychological perspective emphasizing individual potential, self-actualization, and the importance of free will and personal growth.

Birth of Psychology

The historical commencement of psychology as a distinct scientific discipline, marked by Wilhelm Wundt establishing the first experimental psychology lab in 1879.