Segmentation Variables Are Usually Grouped into Four Categories

question 208

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A) demographic, geographic, religion, and income.
• B) geopolitical, income, behavioristic, and psychographic.
• C) attitudes, lifestyles, behaviors, and gender.
• D) geographic, demographic, psychographic, and attitudes.
• E) demographic, geographic, psychographic, and behavioristic.

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Definitions:

Attitude

An attitude is a psychological construct that represents an individual's degree of like or dislike for an item, concept, or group, influencing behavior and perceptions.

Three-Component Model

A framework in psychology that analyses an attitude based on three distinct components: cognitive, affective, and behavioral.

Behaviour

The actions or reactions of an object or organism, often in relation to the environment or stimuli.

Implicit Measures

are assessment tools used to uncover attitudes and beliefs that individuals may be unaware of or unwilling to express, typically revealing unconscious biases.