Kelly's Kids Is a Home-Based Business That Sells High-Quality Children's

question 47

Multiple Choice

Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.

• A) demographic
• B) psychographic
• C) sociographic
• D) behavioristic
• E) geographic

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Definitions:

Tax Burden

The measure of the financial impact of taxes on an individual or entity, often expressed as a percentage of income or revenue.

Sellers

Individuals or entities that offer goods or services for sale to buyers in the marketplace.

Unit

In economics, a unit can refer to a single item or product which can be quantified and measured.

Tax Per Unit

A specific charge levied on each unit of a product or service, often used by governments to regulate consumption or raise revenue.