Variables Such as Geographic Location, Type of Organization, Customer Size

question 211

Multiple Choice

Variables such as geographic location, type of organization, customer size, and type of product usage are used to segment ____ markets.

• A) consumer
• B) business
• C) government
• D) international
• E) most target

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Definitions:

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interest.

Limited Risk

Exposure to a relatively small possibility of loss or less severe consequences in an investment or business activity.

Assets

Resources owned by a business or individual that have economic value and can provide future benefits.

Supplies

Items used in the operation of a business or part of inventory not yet sold.