When Evaluating Market Segments, Assessment of Competitors Is Important Because

question 201

Multiple Choice

When evaluating market segments, assessment of competitors is important because

• A) it is difficult to segment a market when it has multiple competitors.
• B) an absence of competitors usually creates difficulties in accurately measuring segment sales potential.
• C) sales estimates may cause a segment to appear to be lucrative, but there may be several competitors that together have a large share of that segment.
• D) a competitive analysis may lead to confusion as to who are the key competitors.
• E) competition is generally not a major problem as long as a marketer is aware of it.

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Definitions:

Growth Spurt

A growth spurt refers to a rapid increase in height and weight that typically occurs during puberty.

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Chemical substances produced predominantly by the ovaries and testes that regulate secondary sexual characteristics and reproductive functions.

Puberty

A phase of development in which a child's body becomes capable of reproduction, marked by physical changes and hormonal fluctuations.

Ossification

Ossification is the process by which bone forms, replacing soft tissues with bony tissue during growth or healing.